Choose Your Population and Identify Individuals

Individuals with complex needs are not homogeneous. They represent a diverse population with a wide range of health, behavioral, and social needs. A key step in designing a program for complex populations is to have a clear idea of what problems you are trying to solve for which subpopulation. Once identified, it’s wise to focus on individuals within a select segment who are most likely to see health benefits or whose health care costs are likely to be decreased by a new intervention.